For technically advanced users, personal cloud storage is not a novelty and it feels like this space is dominated by the Googles and Apples of the world. But business data shows, there is a sizable segment of underserved users who need an accessible product and are ready to pay for it.
Global COVID-19 pandemic and reduced customer and business activity puts Telecom revenues at risk. This paper details cases of mobile carriers achieving revenues over US$10 million from Personal Cloud services launched as a white-label service based on Cloudike technology. We detail competitive strategies that enable carriers to generate revenue and drive loyalty by giving subscribers affordable storage for their digital lives.